I help growing businesses transform their digital touchpoints intorevenue drivers.
Coachella: Reducing Medical Emergencies Through Data-Informed Navigation Design
Through user research with 37 attendees, I redesigned Coachella's app to address 100+ annual heat-related emergencies by introducing priority-based wayfinding and mobile ordering—improving navigation efficiency by 40% in usability testing.
Adding Critical Safety Features to Reduce Medical Emergencies at Coachella
Designed priority wayfinding and mobile ordering features to address Coachella's 100+ annual heat emergencies by reducing wait times and improving access to water, shade, and medical facilities.
Improving Golf Wang's Conversion Rate Through Strategic Product Card Redesign
Built a scalable design system for Golf Wang's product cards to surface critical purchase information, reducing friction and improving usability by 33%.
I'm a product designer with six years in customer success and a degree in business marketing, a foundation that bridges user needs with business impact. My background helps me champion user needs without losing sight of what moves the business forward. I focus on creating experiences that feel intuitive and seamless, not just functional. When I'm not designing, you'll find me practicing my DJ skills or counting down the days until the next season of Severance.
